Tuesday, March 5, 2013

Apple files complaint against Polish grocery website over name and logo

Apple has barely fed its legal hounds with the blood of Samsung and is already setting them on another target, this time a small Polish online grocery website.

The Cupertino, California-based technology giant filed a complaint with the Polish patent office over the grocers alleged infringement of its trademarks, including a similar name and logo.The company is called A.pl, using the Polish domain name extension to create a phonetically similar name to the iPhone maker. The crux of the matter, however, is a logo for its fresh24.pl website, which shows a round apple with a leaf that is strikingly similar to Apples logo design.A.pl labelled the accusations as “ludicrous,” stating that it no longer uses the logo that Apple found objectionable, though it does appear to be still in use at fresh24.pl. It said it is looking into Apples complaint.Of course, the issue would hold more weight if A.pl operated in the technology sector. The grocers website does not in any way look like Apples, nor does its current logo conjure up the idea of the sleek and user-friendly iPhone or iPad. The only remote link the two have is the fact that the grocer does indeed sell apples among its fruit and veg produce.Source: Reuters

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